Archive for July, 2011


Top News: Google+ | Feature phones decrease | Goofy email campaigns |

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How to: Validate your A|B exam formula for websites | And email marketing

How to Validate your A|B exam formula for a Website …. Of those marketers that perform A|B and multivariate testing, 40% don’t countenance their exam results, according to a Get Elastic blog. “Clearly, validating your exam formula should be a pivotal partial of a acclimatisation contrast process, or you’re going to be behaving on bad […]

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Foursquare, Groupon Join Forces for Daily Deal Offer

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Four Steps to Convince CEOs that Demand Generation Should be a Marketing, Not a Sales, Function

For many of us, a word “demand generation” conjures adult things like campaigns, trade shows, and a corporate website. But what about sales prospecting? Despite all a new offered automation tools, many CEOs boost a appropriation for direct era by sanctioning a enlargement of a sales organization. Surprised? You shouldn’t be. Books like SNAP Selling, […]

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DOOH Campaigns Mesh with Social Media, Email

Domino’s Pizza is holding another jump of faith with a new promotion campaign: namely, it is posting a tide of online sequence comments about a association on a digital billboard in New York’s Times Square uncensored, solely for a screening for obscenity. (via Detroit News). Last year a association showed it was gallant to understanding […]

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What Women Say (and Other Insights from a Twitter Post)

Love, haha, cute, omg, yay, hahaha, happy, girl, hair, lol, hubby, mom, miss, feel, bed, today, baby, excited, ugh, hehe, husband, sleep, hate, tomorrow, yummy, school, tired, sigh, dress, birthday, fun, sooo, dinner, day, wait, totally, home, shopping, I’ll, aww, etsy, feeling, wanna, sad, chocolate, don’t, lovely. If a Twitter posts contains one or some-more […]

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Closing Bell: Google hunt optimized for tablets | Facebook launches bug bounty

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Victoria’s Secret Incorporates Pandora in Mobile Campaign

Victoria’s Secret has incorporated a high-flying Internet radio hire Pandora in a latest mobile debate compelling a new Heartbreaker push-up thrust bra. The dual mobile ensign ads are using within Pandora’s iPhone app, Mobile Marketer writes. The initial ad users see is an expandable ensign that says “Are You a Heart Breaker? Tap to supplement […]

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Google Steps Further into Travel Search with Hotel Finder

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Closing Bell: DoJ asks for some-more info on AdMeld | Google to go before Congress | Amazon lands NBCUniversal deal

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