Archive for November, 2011


Black Friday Gives Paid Search Another Boost

Paid search, an afterthought for many marketers, has been receiving some-more courtesy lately, as politicians use it with most effect. Now, new total uncover that it is personification a distinguished purpose in Black Friday marketing. IgnitionOne reports that multi-channel retailers dramatically augmenting ad spending in paid hunt by 31% in Q4, compared to a same […]

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Saks’ Online Makeover

Saks Fifth Avenue has revamped a online presence, around partnership with Acquity Group. The new online offering, Saks Direct, comes with several improvements to a online sell experience, including: The deployment of an interactive merchandising tool, a exclusive focus protected and customized for Saks Direct, that has led to a 30% rebate in product setup […]

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A Happy Thanksgiving? There’s An App for That

Thanksgiving is, if zero else, a jubilee of a contentment of food. The mobile space has become, if zero else, a jubilee of a ability to emanate an app for only about each need and event. Here, a twain meet. Food Thanks A organisation of farmers and ranchers is cultivating a amicable media debate to […]

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Suddenly, Google+ Shows Signs of Becoming A Serious Social Network for Brands

Ever given Google rolled out a array of tools for business users, many particularly a Google+ Pages, trade on a network has grown, according to hunt engine watchers as good as some-more infrequent observers. Three Recent Spikes Interest in a network peaked immediately when Google initial launched it this summer, afterwards that seductiveness gradually slim […]

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Facebook’s Sponsored Stories Goes Live in Ticker But Best Exposure Comes from Comments

Facebook’s ad format, a sponsored story, has left live on a site’s homepage ticker after toying with exam versions via a final dual months. Facebook launched a sponsored story format with 7 opposite variations, though as All Facebook points out, a format that tells viewers that their friends like a sold code or page seems […]

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Adult Entertainment Co Takes On ICANN

A tip adult party organisation on a web, Manwin Licensing International, has filed a lawsuit to possibly retard or renovate a new .XXX top-level domain address. The fit is a initial discernible countermove opposite a devise due by a Internet Corporation for Assigned Names and Numbers (ICANN) progressing this year to concede companies to emanate […]

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Why a Term “Marketing-Qualified Lead” Creates Serious Confusion – Part I

SiriusDecisions finished a shining grant to B2B selling several years ago when they combined their Demand Waterfall. That “waterfall” is a embellishment for pivotal flue stages. It seems like everybody we speak to who works in a record industry, that is an early adopter of selling innovations, uses a Demand Waterfall framework. The judgment is […]

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American Express Pushes for Social Retail Bona Fides with Small Business Saturday

There is Cyber Monday, Free Shipping Day and of course, Black Friday. Hoping to secure a place among those names is Small Business Saturday – an American Express beginning launched final year. The financial use association has partnered with foursquare to foster a day, that this year falls on Saturday, Nov. 26, for a 2011 […]

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QR Codes Add Payment Capability to a Mix

Mobile selling walls from that consumers can buy products. Billing statements fraudulent so consumers can call a phone over a request and compensate a volume owed. Takeout menus that embody a remuneration option. All of these remuneration applications start off with a consumer scanning in a QR code. Vendors, intrigued by this record and a […]

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