Archive for December, 2011


Top News: Call Genie acquires VoodooVox | Facebook stats | Holiday web sales strike $35B

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2012: When CRM Meets Gaming

One engaging presaging for a entrance year is supposing by Garret Ippolito of CRMtrends.com. He tells Enterprise Apps Today that as companies redouble their efforts to urge a efficacy of amicable media marketing, gamification, or a formation of diversion mechanics into selling activities, will be a focus. “Gamification is not a flitting fad, it is […]

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From a Challenging Marketing Past to a Most Promising Marketing Future: Top Takeaways from a 2011 B2B Roundtable Webinars

I can’t highlight this enough: when it comes to marketing, if we’re not constantly learning, we’re going to find ourselves left behind faster than ever. Some people contend I’m an consultant in B2B lead era since we wrote a book on it, yet we know what? we am dismayed by what we didn’t know afterwards […]

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How to Use Lead Scoring to Drive a Highest Return on Your Trade-Show Investment

In the 2012 B2B Marketing Benchmark Report, 1,745 selling organizations suggested that trade shows took adult a biggest cube of their selling bill – over 21%. Yet, they usually ranked fourth in selling effectiveness, underneath websites, SEOs, and emails. I think that partial of a ROI problem might be due to crude prioritization. Smart marketers […]

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A Look At Yahoo Search’s Rich Ads Performance

Last month Rich ads underneath Yahoo became accessible to all adCenter advertisers. Mia Brennan during RKGBlog takes a look during their opening in this blog, charity readers several tips how to weigh their performance. “Initial comparisons between code keywords triggering customary content ads and those triggering Rich Ads might be misleading,” she writes. “Since Rich […]

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Groupon’s Model Comes Under Scrutiny. Again

Groupon’s downfall, if it ever does happen, will expected be traced to a preference to go public. Ever given a initial S-1 filing, in that it was roundly mocked for constructing a opening metric that separated a costs of a marketing, a association has been battling notice that a indication is not sustainable. The Securities […]

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Google+’s 700M Android Activations Versus Facebook’s 300M Mobile Users

If Google+ stands a decent possibility of rivaling Facebook for amicable network dominance, it will expected be around Android. But Facebook has a possess mobile creds by that to compete. Google+ now has 62 million users and is on lane to strech 400 million by a finish of 2012, according to Paul Allen, owner of […]

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Another Bad PR Episode Goes Viral

Another rudely-worded email has left viral, in this box holding down a one-man PR emporium and withdrawal his client, a builder of mutated diversion controllers for hardcore gamers and infirm people, perplexing to mop adult a ensuing mess. The open family predicament began when a patron “Dave” e-mailed Ocean Marketing, a PR organisation that represents […]

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More Brands Eyeing a Interactive TV Ad Format

Just before a start of a holidays a handful of companies announced skeleton to supplement interactive TV to their online selling strategies. InterContinental Hotels Group said it would enhance a rendezvous resolution opposite a Android height for a Kindle Fire and other Android tablets — as good as Google TV. “As consumers welcome new inclination […]

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Google+ Growth Points to Serious Facebook Competition ; SocNet Demand Is Big Enough for Both

Google+ now has 62 million users and is on lane to strech 400 million by a finish of 2012, according to Paul Allen, owner of Ancestry.com and unaccepted tracker of all things Google+. Allen says that as of Dec. 27, there are about 625,000 new users are fasten Google+ any day—and a expansion will usually […]

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