Archive for March, 2012


Starbucks Brings Mobile Payment Capability to a Drive Thru

Starbucks is extending a mobile remuneration capabilities to business that like to use a expostulate thru. Starbucks began a mobile remuneration beginning in Jan 2011. By year finish it exceeded 26 million mobile transactions, via Mobile Commerce Daily.  Adding this capability to a drive-thru window compulsory some-more suspicion than a formulation that went into a […]

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Google’s New Microsurvey Positioned as Alternative to Ads, Paywall

Several publishers, including Texas Tribune, a Star Tribune and Adweek have been among a firms to try out a new microsurvey choice sensitively launched by Google this week. The new apparatus represents a earnest new income tide for online news organizations, Journalism.Co notes, indicating out that Google positions it as an choice to ads. The […]

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Gillette Sponsors AOL’s Launch into a Male Consumer Lifestyle Space

AOL has launched a initial site directed during men’s consumer lifestyles, together with BermanBraun. Sponsoring a site, called Mandatory, is Gillette. The site will underline a operation of calm from video display viewers how to turn a Renaissance Man in 60 seconds or an interactive map of each micro and macro brewery in America. Men […]

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CTOR: Email Marketers’ Sleeper Metric

Click-to-open rate, or CTOR, is an essential email selling metric that many marketers overlook, writes Cara Olson for Marketing Land. Olson is executive of Digital Direct/eCRM during Digital Evolution Group,  a full-service digital consultancy formed in Kansas City. CTOR takes a series of singular clicks and divides it by a series of singular opens and […]

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It’s Not Your Imagination: There is an Unfollow Bug in Twitter

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Mobile Ad Industry Pleased with Millennial’s Successful IPO

Mobile ad network Millennial Media debuted on a New York Stock Exchange Thursday and like many newly-launched tech bonds newly gifted a poignant initial day pop. Shares of a company, trade underneath a pitch MM, rose 97% in a initial trade after pricing during $13 per share a dusk before. The creates Millennial’s gratefulness tighten […]

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Live Chat Growing Tool for E-Tailers

E-commerce is posting clever growth, however retailers are always on a surveillance for a latest apparatus that can beef revenues in this channel even more. A new news suggests such a apparatus could be live chat.  Live chat’s use by e-tailers is on a rise, according to a consult by E-tailing Group sponsored by live […]

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Twitter Campaign Aims to Make One Follower Famous for a Day

Twitter is gearing adult to make supporters intensely famous for a day in a debate it is job “Twitter Fame.” Participants need to bond their Twitter accounts to a site to be entered to win. Twitter’s idea is to have as many participants as Lady Gaga has followers—22 million to be exact. Fame is picking […]

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Closing Bell: Zuckerberg in China | Cisco buys ClearAccess | Siri

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Search Marketers Eye Reported Commenting System from Google

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