Archive for April, 2012


Streaming Entertainment Skyrockets, Authentication On The Rise

Some constrained justification for a value of in-stream and preroll marketing. Streaming party is strongly on a rise, according to DEG: The Digital Entertainment Group. As Hollywood Reporter describes, consumer spending on home party rose in Q1 by 2.5% to $4.45 billion—largely due to a strength of streaming video. Subscription streaming rose an estimated 545.5% […]

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comScore Validated Campaign Essentials (vCE) Signs More Leading Brands

Digital magnitude powerhouse comScore has expelled a shortlist of vital brands that have sealed on for a certified Campaign Essentials (vCE) for magnitude of their online ad campaigns. The new turn of brands will use vCE to countenance either a ads in their campaigns were delivered in-view, in a right geography, in a code protected […]

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Microsoft Announces adCenter Usability, Importing Upgrades

Microsoft on late Friday expelled an update of a adCenter, and ran down a improvements. Desktop Import EnhancementsDesktop import capabilities have been enhanced, that Microsoft claims “[makes] it even easier and faster for users to import your debate information around source files (e.g. Microsoft Excel or .CSV). With this month’s upgrade, adCenter Desktop can now: […]

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Lead Generation: Phone calls spin first-time webinar into million-dollar leads

What’s a marketer to do when caring dismisses selling and insists that a higher product will sell itself? Follow a lead of Jeremy Scully and take a high-stakes gamble: Put your repute on a line to infer marketing’s value. Scully, a Business Development Manager for Planisware, a heading provider of plan and portfolio government solutions, […]

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Top News: Clearstream’s Video Analytics | Digiday’s Content Marketing Launch | FTC vs. Google | Marketers Pressure ICANN | Last-Click Overrated? | Clout Not "Klout" | Pinterest’s Waning Interest

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Social Media: NYT Co’s Ricochet Lets You Wrap Your Brand In The "Times"

An SAP ad extrinsic into a common NYT.com article. The New York Times Company has announced a launch of Ricochet, that it calls a “new proceed to digital marketing.â€� Its initial customer: Enterprise program hulk SAP, along with media organisation Mindshare. Developed in The New York Times Company’s Research Development lab, and commercialized by a […]

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Just What Is A "NewFront?" And Should Brands Be Interested?

It would have been fun to see fractious interviewer Piers Morgan assembly Mashable Editor Adam Ostrow, or to see if Tom Hanks and a Yahoo! executive have anything in common. (They do.) This was Digital Content NewFronts, a two-week eventuality in New York that wraps subsequent week, and that brings together brands, marketers, distributors, and […]

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Nielsen: Spring Training, Mar Madness Took Over a Web

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Research: Do We Need A "Pay-per-Hover" Ad Model?

Perhaps “cost per hoverâ€� or “pay-per-hoverâ€� will turn new metrics. comScore and Pretarget, a vigilant targeting company, have expelled formula of an online promotion study that found that ad viewability and float time are some-more strongly correlated with conversions (defined as purchases and requests for information) than clicks or sum impressions. It will be tough […]

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Research: Mobile Nets "Teeming With Streaming" From Ad-Friendly Providers

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