Archive for June, 2012


Top News: AOL’s Reorg | AARP Goes Digital | DigiMags’ Hotlink Premiums | Google Glass In 2014 | Groupon’s Emails Goof

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Yahoo Radio: Clear Channel Deal Creates Cross Promotion And Ad Opportunities

Join us on Facebook | Follow us on Twitter | About | Privacy Policy | MEDIA KIT | © 2003-2012 Watershed Publishing. All rights reserved.

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Video Ad Exposures Can Both Convert And Bore Brand Users

Can there be too most bearing for video ads? Yes, finds Videology, a digital video promotion height and solutions provider. The association has expelled an investigate of a change of ad bearing magnitude on consumer squeeze intent, to find that after 6-8 exposures, conversions start to decline. Looking during pre-roll video ad campaigns in a […]

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Consumers Expect

As if selling were not adequate work, supplement a tasks of film-making, party and unison graduation to their pursuit descriptions: Consumers design it, and younger consumers most direct it. Nearly one third of consumers design brands to perform them and yield giveaway online video content, finds a tellurian public-relations organisation Edelman. And, immature adults 18-34 […]

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For Agencies, Video Targeting Trumps Price, Reach

When agencies place video, they wish to know it reaches a aim audience. It is their tip priority, during 73%, distant some-more than they value strech during 66%. And they seem to value targeting distant some-more than reaching a right demos (audience combination rated 55%). Adap.tv has expelled Part 4 of a 2012 Video Ad […]

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Research: Growth in Call-Based Advertising Spawns "Purchase Intercept Market"

Business can appreciate a mobile-phone bang and hunt engine for increasing calls; also for a bang in lousy-quality calls. This, believes consider tank BIA/Kelsey, has combined a “purchase prevent market” to arrange a deride from a wheat and approach a inestimable calls (with high squeeze intent) to businesses. Explosive expansion in call-based advertising, driven in […]

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Google Answers "Last Click Wins" Flaws With Path To Conversion Reporting

A smirch of a “last click winsâ€� indication of detrimental is that it gives no credit to a other stairs in a conversion, like search, arrangement or abounding media ads. By that thinking, usually that final ad was value gripping and agencies could save their clients a ton of money. But they know better. Google […]

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Hearst’s In-House Ad Exchange Targets 25+ Digital Titles

Hearst Digital Media with a electronic versions of Cosmopolitan, Esquire, Seventeen and Good Housekeeping among some-more than 25 brands, has announced Hearst Audience Exchange, powered by PubMatic. The Hearst Audience Exchange will capacitate both programmatic ad shopping and some-more targeted code arrangement advertising. “Our primary concentration in a pattern of a Hearst Audience Exchange was […]

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Criteo Study Debunks comScore Data, Anti-Click Bias

Marketers are entrance to trust that click throughs are aged hat; full views are some-more profitable in conversions. Not so fast, says Criteo, a pay-per-click (PPC) opening arrangement promotion provider. Criteo has released a rebuttal to comScore’s 2008 news “How Online Advertising Works: Whither a Click?”, that resolved that reduction than 10% of all internet […]

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Pew: Rising "Cell Mostly" Internet Users Surf/Read/Buy On Tiny Screens

These people contingency have improved eyes and smaller thumbs than a rest of us. The Pew Internet American Life Project has identified a “cell-mostly” shred of a population, who read, Web-surf and of course, see ads and emporium online, customarily on their phones. Among adults 18-29 who use a Internet on their phones, entirely 45% […]

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