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Archive for the ‘Inside Lead Generation’ Category


Facebook Ameliorates Media Performance Issues with CPA Option | Twitter Offers Tweet Keyword Targeting

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Yahoo a Much Happier, Brighter Declining Business | Ad Ops Are All Over a Place | Retargeting (While It Lasts) Bugs People

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Google, Yahoo in Reverse Turing Tests: Pretending to Not Be Human Lands Firms Trouble

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EU Extracts Google Pledge to Actually Do No Evil | Email Is Dead and Other Recurring Tropes | MPA Jiggy with Tablets

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IPG Stows Exchange Function Under Different Coconut | Facebook Allows Purchase Behavior Segmentation | UK Digital Adspend Up Again

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Cookie Doom Already Appearing in Data | ComScore Shames Ad Clutterers | Global Adspend in Doldrums as Dog Bites Man

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Online Vid Firms Invading TV Market, TV Market Not Obviously Concerned | Tablet Media Sucks Less than Phones, More than PCs | AOL, Late, Reaches for More Publisher Media Supply | Spendy Marquee Tech Buyouts Not Proving Better than Early Web Froth

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Banner Progenitor: ‘If advertisers can make a phone suck, suppose what they’ll do to calm marketing’ | Other, Less Pithy, News

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Digital Upfront Why? | Nielsen Takes Stab during Making TV Ratings Relevant to Online | WPP Buys In to Chinese Metrics Firm

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Quality Scores Contemplated | Publishers Not Jumping on Arbitrage Opportunities | Dumb Publisher Tricks

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