Archive for the ‘Inside Lead Generation’ Category


Adweek Illustrates Publishing’s Demise | SAP Cedes Marketing Automation Market to Adobe | B2B Robot Buying Firm Raises $15MM to Hire Humans

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Nielsen to comScore: Calm Down, Online Video Isn’t That Big | Privacy Advocates Try to Push COPPA to Limits | Rubicon to Go IPO with $670MM Offering

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Mobile Dominates Growth, Helped by Coercive Ad Practices | Facebook Unashamed of Bait-Switch, Plans More | Pinterest: Big Advertisers Acceptable (Gullible?)

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Peak Cable & a ANA Lashing Out during Online | Facebook’s Treachery Remembered, Not Forgiven | AOL Sells Its Editorial Dept for $5 Million

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Mobile Trend So Strong, Desktop Adspend to Shrink | Yahoo Brings Motion to Big Image Ads | Startup to Profile Video Watchers, Provide Higher Performance Segments

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Facebook Offers Frequency Control, Sort Of | Time-Based Pricing Percolating | Like Others, MediaCom Chooses Tech Partner Over Neutrality

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Search Tags and Interfaces Slowly Integrating | Ad Industry Lobbies Obama: ‘Data is Good,’ President Smiles | Mobile Firms’ Data Revs Beat Voice Revs

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Agencies May Find Clients Moving Social In-House, Away from Marketing | Cookie Replacements in Testing | eMarketer: Move to Mobile Cutting Revenue, Even for ‘Winners’

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TV’s 50+ Year Run as Budget Dominator to End by 2019 | IAB Redefines Video Metrics | Google’s Big Brand Display Test a Wash

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Ad User Ratings Surfacing on Google Ads | Coke Campaign Reveals Higher Online Media Value | Native Ads Deserving Bad Rap

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