Archive for the ‘Inside Lead Generation’ Category


Yahoo Offering Guaranteed Viewed Impressions | Search Engines Stingier on Organic Traffic | BrightEdge: Poor Mobile Experiences Nuking Site Traffic

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Forrester: Even with Lower Adoption, Facebook Still Dominates Teens | Quality Score ‘Clarified’ with Opaque White Paper | Google Allows Targeting by Fecundity

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‘Native’ Ads a Product of Current Search Algorithm; Doomed | Canadian Judge Forces Google to Punish Loser of Civil Suit, Eh? | Google Pushing YouTube in SERPS; Dog Bites Man

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MB: Publisher Brands Matter (a lot) | Digital Heads Paid Better than Creative Directors | Grass is Greener for Most Marketers on Digital Expectations

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More Attempts to Capture TV into Programmatic Stack | Mediaspend to Grow, though Slower than Thought | Retailers: Help; Online Is Better, But We’re Spending on Traditional | R.I.P. Bing Express

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EU Court: Audiences Can Force Publishers to Unpublish | Publishers Not Making Money Publishing Anyhow | Search Giant Denies Algo Update Despite Stirrings

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Microsoft: We Wouldn’t Use Content to Target (Even If We Could) | Facebook Allows Users to Opt Out of Certain Targeting | In Much-Funded At Tech Sector, Spending Seen Again in Meat Space

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Industry Uncovering Ad Fraud | Robot Buyers Can Pay Per Action | IAB Reports Ho Hum 19 Percent Increase in Digital Mediaspend

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PR Firms Disarm on Wikipedia Wars | MB: Native Ads Trump Email | Apple Hoses Main Cookie Alternative

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Scammers, Child P0rn Perps Flood Google with ‘Forget’ Demands | Facebook Ends Silence on Bait-Switch Marketer Complaints

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