Facebook Credits-based Loyalty Program Debuts



Plink has launched a Facebook Credits-based faithfulness module that rewards Facebook members for dining and creation purchases during restaurants and offline retailers. Members join during Plink.com by Facebook Connect, afterwards register a credit or withdraw label of their choice, and start earning Facebook Credits by dining-out or creation purchases during participating inhabitant restaurants and offline retailers.

Participating restaurants in a faithfulness module embody Dunkin’ Donuts, Quiznos, Red Robin and Taco Bell among others. Restaurants and offline retailers compensate Plink a commission of a sales generated by Plink members.

Significant Market

Although practical currencies are still a work in progress, they paint a poignant market. The tellurian marketplace for mobile practical products and reward subscriptions is approaching to strech $4.7 billion by 2016, according to Juniper Research.

Facebook As Bank

Forbes.com creates a case that Facebook is apropos a defacto bank quoting Edward Castronova, a telecommunications highbrow during Indiana University, who has been study a economics of online games and practical worlds for a decade. Castronova calculates a Facebook Credits ecosystem can’t be any bigger than Barbados’s economy yet if a clarification of digital products keeps widening, though, he tells a publication, “this could be a start of something big.”

Marketing Scenarios

Marketing campaigns are quite good matched to a use of Facebook Credits, generally as new platforms such as Plink continue to emerge. Last year viewers of Sky Network’s Got to Dance were means to vote in a uncover regulating Facebook Credits interjection to a commander between Mobile Interactive Group and a amicable network platform.

The possibilities are roughly endless, says Brett King, author of Bank 2.0, in another Forbes article. “For example, each time we take a poll, watch an advertisement, or tell your friends about a squeeze we made, we could accept Credits from that association that would afterwards be redeemable for products or discounts.”


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