Posts Tagged ‘lead generation’


Attention/Adspend Ratio Wacky | Agency Execs Still Hate Themselves | Big Agencies Decry Robot Market Opacity; Expect More of Same

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Twitter, Bing Up Their Ad Tech | Ad Fraud a Son of Many Fathers

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US: Demo Targeting Smells Suspicious | Germany: Google Should Out the Algorithm | Social Ain’t Free

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Youth Turn Away (Slowly) from TV | Most Online Video Brand Ads Through Robot Buying | IAB Threatens to Define Fraud Terms, Express Indignation

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The Most Important B2B Marketing Metrics for CEOs

CEOs design their selling leaders to yield metrics and be accountable in assembly their numbers, usually like their expectations for sales leaders. Oftentimes, CEOs’ selling leaders usually have several activity KPIs and some soft metrics, such as code recognition. At a same time, many CEOs determine that they aren’t receiving adequate activity from Marketing into […]

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YouTube Video Revs to Exceed $Billion, Dwarfing Many TV Sellers | Facebook Discerns Types of Annoying Ads | Twitter Raises Dept to Acquire Stuff

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Apple Tech Sets Sights on Retail | Google Paywall Policies Ignored | Mobile Adwords to Slash Ad Copy

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Bing Cracks Down on Keyword Stuffing; Offers Access to Deep Data | Analysts: Wait-See on Spotify’s Video Inventory

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Programmatic Upfronts Still Silly, But Quieter | How YouTube Cracked Brand Dollars | Getty Would Hold Bing Responsible for Infringers

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Stop Cold Calling and Start Lead Nurturing

Earlier this week, we had a call with a CEO of a tiny record association who was wondering how to optimize his lead generation. He called me after dual salespeople quit, and he said, “I’m about to give adult on cold job and start doing inbound marketing. we consider cold job is passed … what […]

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