Posts Tagged ‘lead generation’


P&G Uses Digital Media Efficiency to Lower Budgets | Facebook CTRs Up | Google: Hands Off Enterprise Adwords Clients

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Online Video Twice as Valuable as Offline, Pricing Reflecting that Too | Adwords Announcement Fizzles | Congress Weighs In on Fraud Ad Inventory

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Facebook Tracks Users with Obscured Locations, Hopes Folks Won’t Mind as Much | Google Analytics Changes | Exchange Media Price Pressure Brings New Uses

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Lead Generation: How to settle a tie offline

Typically, we’re a ones seeking a hard-hitting questions during a MarketingSherpa webinars. But in a new live broadcast, a roles were reversed. Bob Birge, Director of Marketing, Blue Pillar, put webinar horde and MECLABS Director of Editorial Content Daniel Burstein on a spot. “When’s a final time we got a personal minute during work?” Bob […]

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Video Content Investment Pouring In | Relative Media Efficacy | About.com Plots Comeback

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Mobile Price Pressure Leading to Peak Google | Nielsen Attempts to Pull Online Video into Common Ratings Scale | China-Approved Microblogger Site Has Market Debut, Rises 19%

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Microsoft’s Atlas (Finally) Used for Programmatic | Mobile Pushed Hard, Advertisers Not Yet Seeing Value Parity

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AOL to Roboticize Vid Content Selection | Adwords Changes Afoot | Lowly Email Newsletters Plug Away

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The Masses: Marketers Worst during Protecting Data | Accenture Nosing into Adobe/SAP Mash-Up | Apple Gearing Up for Serious Additional Marketing Capacity

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Lead Qualification: Webinar selling plan boosts acclimatisation 500%

Providing applicable and profitable calm in webinars is pivotal to a successful strategy. But for Adobe, while a calm was there, a plan was not. “When we came on in 2008, we had a webinar module and a lot of other programs using unequivocally disjointed. Every program, each webinar all had several opposite promotional skeleton […]

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