Posts Tagged ‘lead generation’


Microsoft’s Atlas (Finally) Used for Programmatic | Mobile Pushed Hard, Advertisers Not Yet Seeing Value Parity

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AOL to Roboticize Vid Content Selection | Adwords Changes Afoot | Lowly Email Newsletters Plug Away

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The Masses: Marketers Worst during Protecting Data | Accenture Nosing into Adobe/SAP Mash-Up | Apple Gearing Up for Serious Additional Marketing Capacity

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Lead Qualification: Webinar selling plan boosts acclimatisation 500%

Providing applicable and profitable calm in webinars is pivotal to a successful strategy. But for Adobe, while a calm was there, a plan was not. “When we came on in 2008, we had a webinar module and a lot of other programs using unequivocally disjointed. Every program, each webinar all had several opposite promotional skeleton […]

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Facebook Pushes More Relevant Posts to Newsfeeds… But Not from Brand Pages | Online Adspend adult 1/6th in 2013 | What Dell Discovered Looking during Attribution

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Silverpop Picked Off by IBM | FTC Arches Brow during Facebook | Anti-Fraud Firms Making Hay

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Results of Facebook Bait-Switch: More Ad Supply Eaten, Prices Up | Governments Stink at… Social | Search Analytics Firms Look for Silver Linings in Google Moves

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Android TV May Pull A Galaxy Gear | Marketo Grows | FTC Comes Down on "Jerk" Extortion

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MSFT and Yahoo Do a Robot for Premium | Even Comments Aren’t Safe from ‘Native’ | Google Trying to Fix Algo that Snubbed Authoritative Sites

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Lead Generation: The energy of copy

Words matter. Words inspire. Words are influence. One of my biggest inspirations in copywriting has always been Rudyard Kipling since he accepted a loyal energy difference possess. This tiny gem, “Words are, of course, a many absolute drug used by mankind,” is one of his better-known quotes on a theme and we can see why. […]

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